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09 - 360°
Integrated Marketing
Unified 360° campaigns linking outdoor media, on-ground activations, digital performance, and content production under one master calendar and budget.
Plan a campaignCross-channel synergy and synchronized execution
Multi-channel campaigns succeed when every touchpoint reinforces the same message at the right moment. Rather than juggling disconnected vendors, our integrated model unites outdoor visibility, high-touch ground activations, targeted digital funnels, and branded video into a cohesive timeline.
With centralized budget management, resources fluidly reallocate toward top-performing channels in real time. You get unified reporting linking footfall, digital reach, and bottom-line inquiries, backed by a single accountable project director.
What you get
- Online + Offline Campaigns
- 360° Brand Visibility
- Campaign Planning & Execution
- Brand Awareness Campaigns
- Consumer Engagement
- Digital + Ground Activations
- Event + Digital Integration
- End-to-End Marketing Execution
How it runs
- Goal & audience alignment. Mapping market priorities, target buyer personas, timelines, and budget constraints.
- Channel mix & weighting. Selecting optimal verticals with clear strategic rationale for inclusions and exclusions.
- Master roadmap. Building an integrated cross-channel calendar identifying dependencies and asset milestones.
- Unified budget allocation. Centralizing production and media funds with flexible mid-flight reallocation buffers.
- Asset production. Creating master creative packages adapted across hoardings, social reels, store fascia, and print.
- Synchronized launch. Rolling out outdoor, on-ground activations, and digital ads in tight geographical sync.
- Mid-flight optimization. Reallocating media weight toward high-conversion geographies and formats based on early data.
- Consolidated reporting. Final performance audit presenting channel metrics, combined reach, and bottom-line conversions.
Questions we get asked
Do we have to use all nine verticals?
No. We recommend only the channels that drive demonstrable commercial impact for your goals, typically focusing on three or four high-synergy touchpoints.
We already have a digital agency. Can you work around them?
Yes. We frequently lead offline execution (outdoor, activations, print) while synchronizing assets, launch dates, and creative assets directly with existing partner agencies.
How do you report across such different channels?
You receive clean, transparent reporting: photographic proofs and reach for outdoor, footfall and sampling tallies for activations, and direct ad dashboard analytics for digital.
Can the budget shift once the campaign is running?
Yes. We maintain flexible contingency pools and schedule mid-flight check-ins to dynamically shift spend toward top-performing media channels.
What is the minimum scope worth running this way?
Multi-channel coordination typically works best for campaigns spanning two or more media formats across regional markets over a minimum of 4 weeks.
Who do we deal with day to day?
You have a single accountable campaign lead managing the entire schedule, backed by dedicated production specialists across each vertical.
Enquiry
One brief,
one calendar
Send the objective, the markets, the window and the budget. You get a channel mix with the reasoning, including what we would leave out.