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04 - Digital

Digital & Social Media

Data-driven performance campaigns, organic social management, and influencer collaborations - synchronized with your on-ground activations and outdoor media.

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Multi-channel digital and creator strategy

We build and manage targeted digital campaigns that connect directly to your commercial goals - brand awareness, qualified lead generation, or retail footfall. By aligning organic feeds, paid social funnels, and creator collaborations under one strategy, your digital presence reinforces your on-ground campaigns in real time.

Our team manages content calendars, creative production, ad account pacing, and community engagement. You get transparent attribution reporting with real cost-per-result metrics, audience insights, and continuous creative testing.

What you get

  • Social Media Management
  • Digital Marketing Campaigns
  • Brand Strategy
  • Content Strategy
  • Social Media Campaigns
  • Influencer Marketing
  • Digital Brand Promotions
  • Performance & Awareness Campaigns

How it runs

  1. Access & infrastructure. Partner access via Meta Business Manager and Google Ads without compromising account ownership.
  2. Audit & strategy. Benchmarking past performance, defining core audience cohorts, and locking KPIs.
  3. Content calendar. Scheduling monthly themes, post formats, and review cycles before production begins.
  4. Creative production. Designing high-impact static assets, reels, and motion graphics tailored for each channel.
  5. Publishing & community. Timed scheduling, active response management, and clear escalation protocols.
  6. Paid campaign execution. Audience segmentation, multivariate creative testing, and active budget pacing.
  7. Attribution & reporting. Detailed performance reporting covering reach, conversions, ROAS, and optimization actions.

Recent work

Creators and hosts fronting a brand's reel - briefed, shot and posted to the brand's calendar.

A creator in a white jacket tasting pasta at a table in Bruno's Pizza.
Mood SwingsCreator collab · Food reviewx BrandBuzz
Madhu Kapoor in a red dress beside a GAIM Infra Dholera Happy Holi standee.
GAIM Infra, HoliHost-led reel · Madhu Kapoorx BrandBuzz
A presenter at a table beside The Burger Company logo, speaking to camera.
The Burger CompanyPresenter-led campaignx BrandBuzz
Office staff seated together smiling at the camera for a Burger Company reel.
The Burger CompanyOffice campaign reelx BrandBuzz

See the full portfolio

Questions we get asked

Who owns the pages and the ad account?

You retain 100% ownership. We operate via partner access inside your Meta Business Manager and Google Ads accounts. All audiences, pixels, and data remain yours.

Do we have to supply the creative?

No. While existing brand guidelines and assets help, our internal studio handles photography, video shoots, copywriting, and motion design.

How does the media budget work?

Media spend is billed directly by ad platforms against your billing cards. We manage budget pacing, bids, and targeting, optimizing for lowest cost per result.

How is influencer work handled?

We manage creator scouting, contract deliverables, script briefing, content approvals, and usage rights for paid amplification.

What reporting do we get, and can it be tied to the offline campaign?

You receive scheduled reporting on impressions, CTR, conversion rates, and ROAS. We bridge offline attribution via dedicated landing pages, QR codes, and promo vouchers.

Enquiry

Tell us what
the handles
are for

Send the platforms, the spend range and who signs off on posts. You get a scope and a costing back.

Call+91 00000 00000 Emailhello@apexmarcom.co.in OfficeAdd full address HoursMon – Sat · 10–7

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